Iliana
Pedro
Iliana Bakker Thursday 22 · Family Your first steps, sweetheart. It’s incredible to watch you grow.
Today’s ordinary is tomorrow’s extraordinary.
Your photos and videos, with everything you felt, thought and lived through. Post, write and share with your parents, your partner or your best friends.
No likes. No followers. No algorithm.
A photo only keeps the instant. Mora keeps the rest.
In five years you’ll look at the photo and won’t remember what you felt, what you thought or what was going on around it. Mora is a family album and diary, joined into one, where every photo or video can be linked to the words or feelings of that moment.
“I can tell you from experience that time wrecks memory.”
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Only your closest people. You choose who sees each moment.
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The simple days and the big ones. First steps or an ordinary Sunday.
Your life, the way it happened.
Everything worth keeping.
Mora is the diary of your moments, the ordinary ones and the most meaningful ones in your life. Post photos or videos and add a message for your future self. It will be your time capsule. Keep it just for you or share it with your closest people.
Talk to the future.
Time capsules, reimagined. Record a video the night before your child is born, or write to your partner on the day you get married, and seal it for one year, five or twenty from now. Nobody opens it early, not even you.
Harvard researchers found we enjoy rediscovering ordinary moments far more than we expect to. — Zhang, Gino & Norton, 2014
Every story in its place.
Gather your moments into albums, one for a trip, a person or a year. Every time you open one, it hands you back a memory, with what you wrote that day.
7 in 10 photos we take are never looked at again. — Popsa, 2026
You decide who gets in.
Each moment can stay yours alone or reach whoever you choose, but you’ll always control who sees what you post. What’s only for you is your personal diary.
Mora comes from the Latin mora: a pause, the moment you stop. In Spanish, a mora is also a blackberry, a small fruit that ripens with time. Like everything you keep here.
FAQ
Questions, answered.
How is this different from my camera roll or Photos memories?
Your camera roll keeps everything, and when Photos brings a memory back, it comes with music but not with the story. Mora keeps what’s worth coming back to and gives you a moment to sit down, look at it, and write what you felt and what you were thinking.
So it’s more than saving photos?
Yes. Mora gives you time to write down how you feel and to talk to the future, to your kids and to yourself. What feels ordinary today becomes part of your story, like the school you went to, the day you graduated or the time you fell. That’s how you build a generational album, shared with your closest people.
Can I use Mora just for me, like a journal?
Yes. Mora is also for you, to reflect and to put into words what you don’t want to forget. Use it as your personal diary. You don’t have to share anything with anyone, and it all stays yours.
So how is it different from any other journaling app?
Mora wants you to notice what you’re living today and talk to your future self, through the moments you keep or through an Echo, a time capsule that opens on the date you pick. What you write today, you also write for when you read it again.
Who can see my moments?
Only the people you pick for that moment. There’s no public profile, and nobody can look you up in the app.
And what do you do with them?
We don’t sell what you keep or use it for ads or AI training.
How safe is it to keep personal things in Mora?
Your photos, videos and words are encrypted, and only you and the people you share each moment with can see them. You can also require Face ID or your iPhone passcode to open Mora.
Does Mora get my Face ID?
No. Face ID is handled by your iPhone, and Mora never gets your biometric data.
What are private moments?
They’re your most personal entries. They’re never shared and never show up in your feed of moments. They live apart, in your private entries.
Do they get extra security?
Yes. Even after you open Mora with Face ID, it asks again before showing them, so someone holding your phone can’t open them.
What’s an Echo?
It’s a time capsule, a moment you seal for a date you pick, up to twenty years ahead. It stays closed until then, even for you.
Can I send one to someone else?
Yes, to any of your closest people. It arrives in their app on the day you chose.
How much does Mora cost?
It’s free today, with 3 GB for your photos and videos.
What if I run out of space?
You can still see and write everything. What you record stays as a draft on your phone until you free up space. If we ever add paid features, we’ll tell you first.
What happens if I delete my account?
We delete everything, including your moments, your files, your albums and your connections.
And Echos I already sealed for someone?
They still arrive on their date, without your name. That’s the only exception.
Can I download everything I keep in Mora?
Yes. Write to us at contact@mora.day and we’ll send you a link to download your photos, videos and words. We know how much it matters to you, and it’s yours.
Will I be able to do it from the app?
We’re working on it. Soon you’ll be able to request the download from Mora and get the link by email, whether to keep your own copy or to hold on to everything before you delete your account.
Is Mora on Android?
For now, Mora is iPhone only.
What about my computer?
Not yet. Mora lives on your phone.
Start the diary of your life today.
Post a photo and write two lines about that instant.
P.S. None of this will go viral. That’s the point.