Terms of Use

1. Agreement

These Terms are an agreement between you and Pedro Conchas Burelo ("we", "us"), the developer of Mora. By creating an account or using the app, you accept them. If you do not accept them, do not use Mora.

This agreement is between you and us alone. Apple is not a party to it and is not responsible for Mora or its content, although Apple may enforce these Terms against you as a third party beneficiary.

2. What Mora is

Mora is a personal archive of your moments in video, photo and words. What you keep is private by default: you decide whether a moment stays yours alone or is seen by some or all of your close people. With Echos you send a moment so it arrives on a future date, for you or for one of your close people.

Mora is not a public social network: there are no open profiles and no people search. It is not a backup service either; keep your own copy of anything you cannot afford to lose.

3. Who can use it

You must be at least 13 to use Mora, or older if the law where you live requires it. If you are a minor where you live, you need permission from a parent or guardian, who accepts these Terms and the Privacy Policy with you. We do not knowingly create accounts for children under 13.

4. Your account

You sign in with a code or link we email you, with Apple or with Google; there are no passwords. In Settings you can add or remove ways to sign in and change your email. Keep your email, your account and your phone secure: what happens in your session counts as done by you. The Face ID or passcode lock protects the app on your phone, but it does not replace securing your device.

You can delete your account at any time in Settings › your name › Delete my account.

5. What you keep is yours

Your photos, videos, words and notes are yours. To run Mora you give us a limited permission to store them, process them (for example, preparing a video so it plays well) and show them to you and to the people you choose to share them with. That permission ends when you delete the content or your account.

We do not sell your content, we do not use it for advertising and we do not use it to train artificial intelligence.

6. Sharing with your close people

You connect with someone only through a link from one of you and with both people agreeing. When you share a moment, those people can see it inside Mora; what they do afterwards (for example, a screenshot) is out of our hands.

Share only what you have the right to share. If other people appear in a moment, make sure they are fine with it.

7. Echos

A sent Echo is kept until the date you chose and then arrives for you or for the close person you chose, even if you are no longer connected (if one of you blocks the other, it waits while the block lasts). No one can see it before, not even you, and once sent it cannot be edited or cancelled. We do our best to deliver it on time, but we do not guarantee the exact delivery time, nor that Mora will still exist on that date.

If you delete your account, Echos you already sent to someone else are still sent on their date, without your name; they may not reach that person if they deleted their account or if there is a block between you. Your Echos to yourself are cancelled, and so are Echos still uploading, since they were never sent. Those that already reached someone else stay with them, without your name: they are theirs now.

8. Acceptable use

We have zero tolerance for objectionable content or abusive users. Do not use Mora to:

• store or share illegal content, or content that is not yours to share
• share sexual content involving minors, intimate content of someone without their consent, graphic violence or harassment
• threaten, harass or impersonate anyone
• attack, overload or reverse engineer the service

If someone shares something like that with you, report it from the moment options («Report») or write to contact@mora.day. We review every report within 24 hours and, if it breaks these Terms, we remove the content and may close the account that shared it. If we close an account, we tell you why, unless the law prevents us.

You can also block anyone from their card in your close people: neither of you sees what the other shared, and they cannot connect with you again while the block lasts. You can unblock them in Settings. Each block also lets us know, so we can review it for abuse.

9. What is ours

The app, its name, its design and its code are ours. These Terms give you a personal, non-transferable license to use the app on Apple devices you own or control, as permitted by the App Store Usage Rules. They do not give you our brand or our code.

Mora depends on services we do not control, such as Apple, Google, Supabase and Expo. If one of them fails or changes, Mora is affected.

10. Price

Mora is free today. If we ever add paid features, we will tell you first, and nothing you already kept will stop being available to you without notice.

Each account includes up to 3 GB for the photos, videos and audio in your moments; you can see how much you use in Settings › Storage. Once you reach the limit you can't publish new photos, videos or audio until you free space by deleting moments. Everything you already kept stays available, and what you record can stay as a draft on your phone.

11. Availability, warranties and liability

Mora is provided as is. We work to keep it running and to never lose anything, but we do not promise that it will never fail, that an upload will never be interrupted or that it is free of errors.

To the extent the law allows, we are not liable for indirect damages. Nothing here takes away the rights consumer law gives you.

About Apple. Apple has no obligation to provide maintenance or support for Mora. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any; beyond that, Apple has no other warranty obligation. We, not Apple, are responsible for addressing any claims about Mora, including product liability, consumer protection and intellectual property claims. You confirm that you are not located in a country subject to a U.S. Government embargo and are not on any U.S. Government list of prohibited or restricted parties.

12. Ending the agreement

You can stop using Mora and delete your account at any time. We may close an account that breaks these Terms.

13. Changes

We may update these Terms. When a change is significant, we tell you in the app or by email before it applies. If you keep using Mora after that, you accept the new version.

14. Governing law

These Terms are governed by the laws of the United Mexican States, and disputes belong to the courts of the developer's domicile. If you are a consumer, this does not take away the protections of the law where you live.

15. Contact

Pedro Conchas Burelo

Boulevard Santillana 11, Zapopan, Jalisco 45019, México

Questions, complaints and reports: contact@mora.day. We read every message.